A billboard can create awareness. A digital screen can respond to context. A transit placement can reach people in motion. A mobile ad can continue the conversation. A creator can add trust and cultural relevance. The challenge is not a lack of media formats. It is the distance between them. Planning may happen in one system. Activation may happen through several vendors. Monitoring may depend on field photographs and spreadsheets. Reporting may arrive after the campaign has already ended. For brands and agencies managing campaigns across Indian cities, towns, transit corridors, airports, retail environments and digital screens, this fragmentation creates unnecessary operational complexity. That is why we built LOCADAI.com. LOCADAI.com represents the next chapter in LOCAD’s evolution: from an OOH technology company into a connected media platform built for advertising in the real world. Our promise is simple: Smarter OOH technology for real world impact.One platform. All formats. Every outcome. The Real World Is Now a Connected Media Environment OOH has never been only about static billboards. It has always been connected to movement, geography, context, public spaces and human behaviour. Today, that connection is becoming more measurable and actionable. A campaign can begin with a location-based media plan, extend into premium DOOH, reach commuters through transit media, continue on mobile devices, enter the passenger journey through airline media, and build cultural relevance through creators and influencer networks. The media may appear in different environments, but the marketing objective remains connected. LOCADAI.com brings these possibilities into one technology-led ecosystem spanning: Traditional OOH Digital out-of-home Programmatic DOOH Transit and mobility media Airline media Mobile advertising Creator and influencer networks Data, audience intelligence and programmatic activation This is not an attempt to place every media product in one catalogue. It is a different way of thinking about campaign infrastructure. The objective: fewer disconnected workflows, better visibility across execution, and a clearer path from media investment to real-world impact. A CEO’s View: Technology Must Close the Gap Between Promise and Proof From a leadership perspective, the most important question in OOH is not simply, “Where did we place the campaign?” It is: Was the right audience present? Was the right creative delivered? Was the campaign visible in the intended environment? Did the planned sites go live? Could the execution be verified? Did the campaign create a measurable next step? These questions matter particularly in India, where campaigns can span multiple states, languages, climates, media owners, formats and operating conditions. A national campaign may involve a central marketing team, several agencies, regional vendors, field teams and multiple reporting requirements. Technology should reduce the distance between planning, execution and accountability. That is the thinking behind LOCADAI.com. We are building tools that help teams plan smarter, activate faster, monitor in real time and prove impact across markets. One Platform Across the Campaign Lifecycle The platform is organised around the practical stages of media execution. Plan Smarter with PLANO.ai PLANO.ai is designed to bring greater intelligence to OOH media planning. Teams can work with location, inventory, audience and campaign parameters while exploring opportunities across markets. Instead of managing planning as a collection of disconnected files, planners can move towards a more structured and data-driven workflow. For brands and agencies, this supports more informed conversations around: Market selection Site shortlisting Geographic coverage Audience and location relevance Budget allocation Campaign forecasting Vendor coordination The value is not only speed. Better planning creates a stronger foundation for activation and measurement. Activate Across Formats Once the plan is ready, LOCADAI.com supports activation across multiple real-world environments. Screeno helps digital screen owners manage content, playlists, scheduling, screen networks and reporting from a connected platform. For advertisers, it supports access to digital inventory and campaign delivery across participating screens. For brands and agencies looking to extend beyond fixed bookings, LOCAD’s premium DOOH and programmatic technology supports campaign activation through connected digital screens, including supported deal-based workflows through Display & Video 360. This introduces greater flexibility around: Geography Screen environment Daypart Creative format Audience context Campaign timing Delivery and reporting The same connected approach extends to transit and mobility media, airline media and other high-attention environments. For Indian advertisers, this matters because audience journeys rarely stay within one channel. People move between neighbourhoods, highways, metro stations, airports, malls, offices and retail locations. Media planning should reflect that movement. Extend OOH into Mobile Moments LOCAD Mobile Ads helps brands connect physical-world exposure with mobile engagement. Campaigns can be built around OOH locations, cities, stores, events, transit points, points of interest and geographic zones. Brands can then activate mobile display, video or rich media advertising for relevant audiences, with options for location-based targeting and retargeting. This creates a practical bridge between visibility and continuation. A person who encounters a brand in the physical world does not have to disappear from the campaign once they leave the location. Mobile can help carry the message forward across apps and websites, subject to campaign design, audience permissions and platform requirements. Monitor in Real Time with LOCAUDIT.ai Planning and activation are only part of the story. The real test begins when the campaign enters the field. LOCAUDIT.ai provides AI-powered OOH monitoring, proof of posting and reporting. It is built to help brands, agencies and media owners verify campaign execution through geo-tagged field evidence, creative checks, site monitoring and structured reporting. The workflow connects field activity to central visibility: Sites, vendors and campaign details are added. Field teams capture campaign evidence through the mobile workflow. Location and campaign information are linked to submissions. AI supports creative verification and site-level checks. Teams review live campaign status, pending locations and flagged issues. Reports are generated from structured campaign data. This is particularly relevant for national campaigns, where manual review can become slow and difficult to audit. The goal is not to remove human judgement. It is to give teams better information for making decisions earlier. If a creative is incorrect, a site is obstructed or a posting remains incomplete, stakeholders should not have to wait until the end of the campaign to
